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UPDATED: 5/20/2021 A version of this post was originally published over at Conversion XL For all of the talk about how awesome (and big, don’t forget big) Big data is, one of the favorite tools in the conversion optimization toolkit,…
Normally, when we talk about AB Tests (standard or Bandit style), we tend to focus on things like the different test options, the reporting, the significance levels, etc. However, once we start implementing tests, especially at scale, it becomes clear…