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The hidden risk of scaling experimentation Over the last few years, the push to scale online experimentation and enterprise A/B testing has become a mandate for most product and data teams. While scaling an experimentation program can be a powerful…
At Conductrics we believe that intentional use of machine learning and contextual multi-armed bandits (MAB) often requires human interpretability. Why?1) Compliance – in many environments it is important to insure that policies are followed about how and when different people…
The benefit of using Regression Adjustment (CUPED) for A/B Testing is that in certain cases it can increase the precision of the experiment’s results. However, if one isn’t intentional in the design and set up, this more powerful approach can…
At Conductrics, we enable companies to run A/B and MVT experiments, optimize campaigns with contextual bandit technology, and provide relevant customer experience and insights through our A/B Survey technology. However, as great as our technology is, ultimately we believe that…
At Conductrics, two of our guiding principles for experimentation are:Principle 1: Be mindful about what the problem is, preferring the simplest approach to solving it. Principle 2: Remember that how data is collected is often much more important than how…
The Value in Being Intentional and Customer Focused Privacy in analytics is often considered a constraint or a barrier that limits our actions or our ability to develop powerful technological solutions. However, embedding privacy by design principles—such as data minimization—actually…
Conductrics takes privacy seriously. Conductrics AB Testing has been developed in conformance with Privacy by Design principles in order to give our clients the privacy options they need. This is important for: 1) maintaining customer trust by safeguarding their privacy;…
Seemingly simple ideas underpinning AB Testing are confusing. Rather than getting into the weeds around the definitions of p-values and significance, perhaps AB Testing might be easier to understand if we reframe it as a simple ruling out procedure. Ruling…
