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At Conductrics we believe that intentional use of machine learning and contextual multi-armed bandits (MAB) often requires human interpretability. Why?1) Compliance – in many environments it is important to insure that policies are followed about how and when different people…
The benefit of using Regression Adjustment (CUPED) for A/B Testing is that in certain cases it can increase the precision of the experiment’s results. However, if one isn’t intentional in the design and set up, this more powerful approach can…
At Conductrics, we enable companies to run A/B and MVT experiments, optimize campaigns with contextual bandit technology, and provide relevant customer experience and insights through our A/B Survey technology. However, as great as our technology is, ultimately we believe that…
At Conductrics, two of our guiding principles for experimentation are:Principle 1: Be mindful about what the problem is, preferring the simplest approach to solving it. Principle 2: Remember that how data is collected is often much more important than how…
The Value in Being Intentional and Customer Focused Privacy in analytics is often considered a constraint or a barrier that limits our actions or our ability to develop powerful technological solutions. However, embedding privacy by design principles—such as data minimization—actually…
Conductrics takes privacy seriously. Conductrics AB Testing has been developed in conformance with Privacy by Design principles in order to give our clients the privacy options they need. This is important for: 1) maintaining customer trust by safeguarding their privacy;…
The Fusion of Experimentation with Market Research Customer centric For over a decade Conductrics has been providing innovative software for online Experimentation and Optimization. Innovations include the industry’s first API driven A/B Testing and multiarmed bandit software, as well as…
A First Look In this post we will take our first look at some of the new features the Conductrics Market Research release. We will follow up over the coming weeks and months with more peeks and details of the…
