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Overview At Eurostar, every high-speed train runs on innovation and customer service, and every journey begins with a booking. Shouldn’t the online booking process be just as smooth and friendly? Eurostar partnered with Conductrics Experimentation to innovate their booking and…
Overview Sanoma Media is a leading Finnish media company, reaching nearly all Finns every week through print, radio, and their streaming service, Ruutu. They are a pioneer in the digital transformation of media and have the country’s most diverse media…
The hidden risk of scaling experimentation Over the last few years, the push to scale online experimentation and enterprise A/B testing has become a mandate for most product and data teams. While scaling an experimentation program can be a powerful…
In the world of experimentation, if you find a ‘winning variation’, you iterate (and improve). This is why Conductrics is heading back to Superweek for the 12th time in 2026. We began in 2015 as attendees and became a proud…
At Conductrics we believe that intentional use of machine learning and contextual multi-armed bandits (MAB) often requires human interpretability. Why?1) Compliance – in many environments it is important to insure that policies are followed about how and when different people…
The benefit of using Regression Adjustment (CUPED) for A/B Testing is that in certain cases it can increase the precision of the experiment’s results. However, if one isn’t intentional in the design and set up, this more powerful approach can…
At Conductrics, we enable companies to run A/B and MVT experiments, optimize campaigns with contextual bandit technology, and provide relevant customer experience and insights through our A/B Survey technology. However, as great as our technology is, ultimately we believe that…
At Conductrics, two of our guiding principles for experimentation are:Principle 1: Be mindful about what the problem is, preferring the simplest approach to solving it. Principle 2: Remember that how data is collected is often much more important than how…
